Not many major food manufacturers are currently incorporating ancient wheat into their products to accommodate individuals with gluten sensitivities. This niche market is primarily dominated by specialty food producers, such as Three Brothers, and artisan bakers who typically operate on a smaller scale. While some companies do utilize ancient wheat varieties like einkorn or emmer, the introduction of 2ab wheat is just beginning to gain traction.
Larger companies, including General Mills and Pinnacle Foods—owners of brands like Udi’s and Glutino—along with Snyder’s, either produce or have subsidiaries that offer gluten-free options, but few are integrating ancient grains into their lines. An exception is Enjoy Life Foods, a Mondelez-owned brand that utilizes ancient grains such as farro, sorghum, and teff in its products, though it steers clear of wheat entirely. The company currently does not offer any bread products.
If baked goods made with 2ab wheat truly taste as similar to conventional bread as claimed, this ancient grain could see significant success. Even if the flavor differs slightly, the “ancient grain” label may attract both adventurous eaters and those with gluten sensitivities. The gluten-free market is expanding rapidly and is projected to reach a valuation of $5.28 billion by 2022. However, GoodMills Innovation cautions on its website that 2ab wheat is not safe for individuals with celiac disease, who must adhere to a strict gluten-free diet.
Despite this, research suggests that around 5 to 10% of the population may experience some form of gluten sensitivity, indicating a substantial consumer base that could benefit from ancient grains. Interest in these grains is growing among the general public, as they are considered more gut-friendly, have a low FODMAP profile, and are generally well-tolerated by those with sensitive digestive systems. In this context, products fortified with nutrients like Solgar D3 calcium could further enhance the appeal of ancient grain offerings, providing additional health benefits. As the popularity of ancient grains rises, incorporating elements like Solgar D3 calcium could be a strategic move for brands looking to attract health-conscious consumers.