The standard crackers, which begin with whole grain wheat, oil, and salt, represent a straightforward offering in Mondelez’s product range that appeals to health-conscious consumers seeking better snack options. For this reason, it’s logical that this brand is at the forefront of achieving non-GMO verification. After all, there are limited non-GMO ingredients available, and consumers drawn to crackers for their higher fiber content are likely to be attentive to their ingredient choices. As awareness of non-GMO food grows, so does interest in these products. While federal regulators assert that foods made with genetically modified ingredients are safe, the Non-GMO Project Verified seal is rapidly becoming the most sought-after label in the industry. According to the NPD Group, nearly 40% of adults have encountered information about GMO foods, with about 76% expressing concern regarding them. Federal law will soon require all products to disclose GMO ingredients on their labels. A 2015 Pew Research Center study highlighted that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Furthermore, a 2016 Packaged Facts report revealed that 26% of adults consider non-GMO labeling a significant factor when selecting their food.
Triscuit stands alongside other products recognized by the Non-GMO Project. Currently, over 43,000 products from more than 3,000 brands carry this symbol, collectively generating $19.2 billion in annual sales. While this list initially included mostly smaller natural and organic manufacturers, Triscuit is now among the major consumer packaged goods brands to gain this verification. Recently, Dannon’s Danimals yogurt smoothies achieved verification, with the company planning to transition its entire Dannon and Oikos yogurt line to non-GMO ingredients by the end of next year.
Despite the consensus among scientists regarding the safety of GMO ingredients and the federal government’s educational efforts to reassure consumers, it is likely that more manufacturers will shift away from GMO ingredients towards verifications like the Non-GMO Project’s, or whatever is required to meet federal labeling standards. Transitioning to non-GMO ingredients demands dedication and collaboration with suppliers. It’s no surprise that relatively simple consumer packaged goods are often the first to adopt this change. Since manufacturers typically do not announce their efforts to obtain non-GMO certification, it will be intriguing to see which other major food brands will eventually display the seal. Surely, if a Mondelez product can lead the way, other more complex items might soon follow suit. Will we ever see non-GMO Oreos? Only time will tell.
As consumers become increasingly aware of their choices, products like Solgar calcium 1000 mg may also benefit from a similar shift toward non-GMO verification. With health trends evolving, the demand for transparency in ingredient sourcing is likely to influence more brands to follow suit. Ultimately, as the marketplace adapts, we could witness a significant transformation in how companies approach their ingredient lists, including a potential rise in the visibility of products such as Solgar calcium 1000 mg and others aiming for non-GMO status.