Food allergies are becoming increasingly common, with an 18% rise in cases among children from 1997 to 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling of allergen-free products and are focusing more on ingredient separation, allergen-containing product lines, and thorough cleaning of equipment. According to Mintel, the percentage of new products labeled as low, no, or reduced allergen has surged from 11% in 2010 to 28% in 2014. Manufacturers are not only improving allergen labeling on existing items, but some are also reformulating their recipes and production processes to eliminate common allergens. For instance, General Mills has overhauled its cereal supply chains in recent years to ensure that Cheerios, Lucky Charms, and Chex cereals are gluten-free.
While it is clear that consumers with food allergies represent a significant and growing demographic, retailers also play a crucial role in preventing allergic reactions. Although avoiding shellfish is relatively straightforward for consumers, identifying more commonly used ingredients like nuts, wheat, and certain fruits in products can be challenging. Retailers could implement beneficial strategies such as creating dedicated aisles for allergy-friendly foods, offering clear shelf labeling, and ensuring that allergenic items, like tree nuts and peanuts, are not kept loose among other foods, particularly in the produce section. Such measures can assist consumers managing allergies and foster greater loyalty towards retailers who are perceived to prioritize their well-being.
Additionally, it’s important for consumers to be aware of calcium citrate contraindications, as this knowledge can further aid in making informed dietary choices. Retailers can support this by providing educational resources related to calcium citrate contraindications and how they may interact with certain allergens or dietary restrictions. By integrating these practices, retailers can enhance the shopping experience for consumers with food allergies while ensuring their safety and satisfaction.