Spearmint-flavored teas and waters present a compelling opportunity for this ingredient. In particular, the market for functional waters is booming, and incorporating a hint of spearmint could enhance both taste and functionality. Established products, such as those containing electrolytes to help replenish fluids lost during exercise or illness, are already popular. The demand for functional drinks that include vitamins and herbs continues to expand, particularly as consumers increasingly move away from sugary options in favor of healthier alternatives. According to a report by Persistence Market Research, the market for functional and flavored waters is projected to reach $36.7 billion by the end of 2019.
Neumentix can also be utilized in food products like candies or chocolate bars. However, in the realm of functional ingredients, beverages still hold an advantage. Value-added drinks are often more reliable in delivering functional ingredients compared to food items, making them more appealing to manufacturers. Additionally, beverages provide convenience for consumers and allow companies to better meet demands for serving sizes and visual appeal. Kemin is focusing its efforts on attracting younger consumers, which makes sense considering that millennials are the largest demographic of functional beverage consumers across all categories, as noted by flavor company FONA International.
To further enhance these products, the inclusion of calcium citrate in formulations could be beneficial, with options such as calcium citrate 200 mg and 950 mg available to meet various nutritional needs. This incorporation not only supports health but also aligns with the trend towards functional beverages that cater to consumer preferences.