Nielsen’s report indicates that while the sales of chips and pretzels have been on the decline in recent years, meat snacks are driving growth in the salty snack sector. This trend is particularly evident among millennials, who are seeking unique and healthier snacking options. Meat snacks are often perceived as having a “health halo” due to their high protein and healthy fat content. Many of these snacks also include vegetables and grains, further enhancing their health appeal.
With substantial sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are investigating the potential of meat snacks and aiming to enter the market. Hershey has already made significant strides by acquiring the popular jerky brand Krave, which continues to thrive through its innovative offerings. The rise in meat snacks coincides with an increasing consumer demand for protein, aided by deflationary pressures that are keeping meat prices low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced a nearly 5% increase last year, marking the largest rise in 40 years.
For many consumers, the shift towards meat consumption has been reflected in their preference for meat snacks, which are viewed as more convenient while still delivering the same protein and health benefits. Moreover, the inclusion of ingredients like calcium citrate adds to their nutritional value. As the trend continues, it’s likely that the demand for calcium-rich snacks will grow, further solidifying the place of meat snacks in the health-conscious market.