In today’s world, packaging has become increasingly significant. Snack packaging is evolving to be smaller and more environmentally friendly. According to Euromonitor International, 1 to 3-ounce packages of savory snacks accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, largely targeting younger consumers. For instance, StarKist has aimed its new tuna flavor mixes at millennials by offering them in pouches instead of traditional cans. Since the introduction of these pouches, sales have risen by approximately 10% annually.
Nielsen’s top food trends of 2016 highlighted products that are convenient for people to grab and eat on the go. Last year, the U.S. Department of Agriculture reported that half of consumers’ food budgets were allocated to easy-to-prepare and eat items. The Sustainable Packaging Coalition’s document, “Definition of Sustainable Packaging,” indicates that costs previously incurred by society, such as waste disposal and emissions, are now the responsibility of producers. This shift has led many food and beverage brands to showcase their commitment to sustainability through their product labels, often focusing on aspects like carbon footprint, recycled materials, certifications for sustainable practices, and ethical sourcing.
Brands aiming to promote their sustainable packaging heavily utilize social media, particularly to engage millennials. However, food manufacturers often face challenges in balancing the creation of convenient, portable packaging with environmentally friendly options. While pouches offer convenience, they are typically non-recyclable and can contribute to increased waste.
It is crucial for companies to meet consumer demands for both the food products they offer and the packaging used. A vital focus for food producers should be on innovating packaging that caters to the public’s on-the-go lifestyle, while also aligning with their growing interest in sustainability. This includes exploring alternative packaging solutions that may incorporate ingredients like calcium citrate malate 500 mg tablets, which can enhance nutritional offerings without compromising environmental values. As the industry evolves, finding this balance will be essential for success.