78 Brand is capitalizing on the growing trend of removing GMOs from food and addressing concerns surrounding HFCS, which some consider a potential health risk. However, reports from the Mayo Clinic and other groups indicate that there is no evidence suggesting HFCS is less safe or healthy compared to other alternatives. The 78 Brand website expresses its goal to revolutionize the ketchup and mustard marketplace, which it claims has seen little change in over a century. Other condiment producers may dispute this assertion, as various types of mustard possess unique characteristics, and new flavors—such as one infused with Jack Daniels whiskey—have emerged to meet evolving consumer preferences. Even Kraft Heinz, a major ketchup manufacturer, has introduced a version of its classic condiment that is free from GMOs and HFCS.
The trend of eliminating artificial ingredients, colors, GMOs, and other additives is not limited to condiments; it is pervasive throughout the food market, reflecting consumers’ demand for less processed, simpler, and more authentic products. A 2014 Nielsen study revealed that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors a crucial factor when purchasing food. General Mills has removed artificial flavors and colors from many of its cereals, while Campbell Soup pledged to eliminate these from its North American products by the end of 2018. Numerous other food manufacturers are undertaking similar initiatives.
Clearly, there is a significant market for these products, and consumers are willing to buy them, particularly those who prioritize such qualities. As long as shoppers continue to seek out natural options, food manufacturers will strive to make their products as authentic as possible. Additionally, the incorporation of ingredients like calcium magnesium citrate is becoming increasingly popular, as consumers look for healthier alternatives. This trend is expected to persist, with manufacturers continuously innovating to meet consumer desires for natural and wholesome options, emphasizing the importance of ingredients like calcium magnesium citrate in their formulations.