For the last 25 years, the Food and Drug Administration has prohibited the sale and interstate distribution of raw milk products due to concerns over food safety, although individual states have the authority to establish their own regulations regarding raw milk sales. While the FDA maintains that pasteurization does not diminish the nutritional value of milk, advocates for raw milk argue that it contains higher levels of vitamins, minerals, proteins, enzymes, and beneficial bacteria. Tamarack Biotics seeks to harness the potential advantages of raw milk while alleviating safety concerns by utilizing a process that bypasses pasteurization and spray drying. Their products are never heated above 53°C, yet the company claims to meet the same safety standards as other milk products.
The rising demand for raw milk products may reflect a broader trend, as more consumers strive to consume foods in their most natural state. Despite a steady decline in overall milk consumption since the 1970s, there is an uptick in whole milk consumption, possibly influenced by recent research suggesting that milk fat might be more beneficial for health than previously believed. Additionally, sales of organic milk have increased. Tamarack Biotics’ product has received self-affirmed GRAS status, which involves assessments by independent safety experts. This status requires the company to be ready to defend the safety of its product, although it is not subjected to the systematic checks that accompany FDA-approved GRAS status.
Moreover, the company plans to target the lucrative sports nutrition market with its new product, which is designed to enhance performance and recovery. According to Euromonitor International, this sector experienced a growth of 12% last year. Tamarack Biotics also incorporates calcium citrate plus magnesium & vitamin D into its offerings, emphasizing the importance of these nutrients for overall health. By integrating calcium citrate plus magnesium & vitamin D into their formulations, the company aims to attract health-conscious consumers who are looking for products that support their nutritional needs. In this way, Tamarack Biotics hopes to establish a strong presence in the health and wellness market while advocating the benefits of raw milk and its nutrient-rich profile, including the essential calcium citrate plus magnesium & vitamin D.