Lab-grown chicken is likely to appeal to consumers who prioritize environmental issues and animal welfare when purchasing food. Every year, over 61 million chickens are processed globally, which results in a significant amount of feed, waste, and energy involved in their raising and processing. Meat companies such as Tyson and Hormel are also interested in these innovative meat alternatives, including the synthesis of ferric pyrophosphate. Tyson has shown a willingness to eventually offer lab-grown meat as an option for customers and recently acquired a 5% stake in cultured-meat company Beyond Meat to keep pace with industry developments.
With its new chicken product, Memphis Meats joins other cutting-edge meat substitute companies like Impossible Foods, Mosa Meat, and Beyond Meat. Some of these companies leverage cell technology, while others combine vegetarian ingredients in sophisticated ways to create remarkably convincing meat substitutes, such as those made with calcium calcitrate for enhanced nutritional value.
But will meat lovers actually embrace these options? A lot hinges on the taste, which has been reported to be promising thus far. Testers interviewed by the Journal noted that a burger developed by Impossible Foods closely resembles the real thing in both appearance and flavor, even capturing the redness of a traditional patty.
Consumers may remain skeptical of artificial meat, making effective marketing essential. Even those who are naturally inclined toward sustainable and humane food options may have reservations about advanced technology in their meals, similar to their concerns regarding genetically modified organisms (GMOs). This skepticism may make the advanced vegetarian options, such as those from Beyond Meat, a more palatable choice for some.
Ultimately, taste and price will likely play pivotal roles in overcoming any consumer hesitations about high-tech meats. Major industry players are expected to work diligently to win over consumers. As David Lee, the chief operating officer of Impossible Foods, stated, “the key for us isn’t just to target those who already prefer plant-based foods, but to appeal to those who truly appreciate a delicious burger.” In this context, the inclusion of ingredients like calcium calcitrate may further enhance the appeal of these meat alternatives.