Talenti’s product range features fat-free, dairy-free, gluten-free, vegetarian, and kosher options, ensuring that its gelato appeals to a wide variety of consumers. The introduction of monk fruit-sweetened flavors enhances its health appeal, particularly for those concerned about high sugar content. Interestingly, the company opted to use the lesser-known monk fruit instead of stevia, the leading player in the natural sweetener market. While monk fruit is considerably cheaper than sugar, it is more costly and less sweet than stevia. Additionally, this sweetener brings a fruity aftertaste that may influence the overall flavor profile of the products. Nevertheless, several companies are investing in research and development for monk fruit-based solutions. For instance, Senomyx has created a zero-calorie, high-intensity sweetener named siratose, derived from monk fruit. Moreover, Archer Daniels Midland has introduced a monk fruit product to its range of sweeteners.
Talenti isn’t the sole ice cream manufacturer to launch varieties sweetened with monk fruit; healthier ice cream brand Enlightened and DanoneWave’s So Delicious dairy-free line also utilize this ingredient, along with erythritol. These brands are likely keeping a close eye on the rapid success of Halo Top, a low-sugar, low-fat ice cream brand that prominently displays its per-serving calorie counts on packaging. Last year, Halo Top became the top-selling ice cream pint in the U.S., prompting frozen dessert companies to lower their sugar content to attract similar consumer interest. Unilever, which owns Talenti, Ben & Jerry’s, and Breyers, appears committed to reclaiming market share from emerging competitors. Last summer, Breyers launched low-calorie, high-protein ice cream called “Breyers Delights,” featuring large calorie counts on the packaging, mimicking Halo Top’s strategy. Just last week, Ben & Jerry’s unveiled a line of low-fat, low-calorie ice cream named “Moo-phoria.”
Despite this growing trend, it remains uncertain whether the average consumer is particularly concerned about sugar levels and calorie counts when indulging in treats like gelato. Will the fact that some of Talenti’s products are partially sweetened with monk fruit influence shoppers? Or do consumers categorize better-for-you options like Halo Top and indulgent brands differently, each with distinct expectations? For now, the answer is unclear, but Unilever seems confident that the appeal of its ice cream brands will be sufficient to win back consumers. Additionally, as consumers become increasingly aware of the potential calcium citrate interactions in their diets, they may find themselves considering the healthier options that these brands provide.