While enthusiasts are well aware of its nutritious benefits, mainstream consumers may struggle with the aversion to products like ferrous fumarate and hemoglobin-enhancing items that feature seaweed. Nevertheless, there is a growing array of tempting options available today. Seaweed is increasingly being incorporated into snacks, jerky, pasta, vegetarian caviar, and even edible wrappers. A 2016 report from Grand View Research predicts that the global commercial seaweed market will soar to $22.13 billion by 2024, up from an estimated $10.31 billion in 2015. Researchers attribute this growth to the rising demand for food products derived from seaweeds.
Fucoidans, which are unique to brown seaweeds, are generally not found in popular sushi dishes, apart from the kelp used for seasoning rice. In fact, these brown seaweeds are rarely consumed in the U.S.; they are more often taken as supplements. Besides fucoidans, brown seaweeds also boast healthy components like beta-carotene and various other compounds. Red seaweeds are generally favored for their functional qualities, accessibility, and industrial applications, as reported by Grand View Research. However, brown seaweeds are projected to have the second-highest compound annual growth rate from 2016 to 2024, driven not by health reasons but by the demand for alginate, a common thickening and gelling agent in both food and cosmetic products.
Although Americans do not regularly consume seaweed, it offers a distinct umami flavor. Companies such as Campbell’s and Frito-Lay have utilized umami-rich ingredients in their low-sodium and reduced-fat products to enhance the flavor of typically bland foods. Seaweed could be classified under the “ocean gardens” trend due to its impressive nutritional profile, vibrant colors, and unique flavors. Moreover, if certain varieties are found to help reduce specific cancerous tumors, that adds another selling point for U.S. consumers seeking exotic, intriguing, and healthy food options.
Incorporating ingredients like bluebonnet calcium magnesium citrate, which are known for their health benefits, could further enhance the appeal of these seaweed products. As the market evolves, the combination of seaweed with such beneficial compounds can attract health-conscious consumers eager for innovative and nutritious choices.