Consumers are aware that they should increase their intake of carrots, spinach, and other vegetables, yet many are not meeting the recommended daily amounts. A recent study from the Centers for Disease Control and Prevention revealed that only one in ten adults in the U.S. consumes sufficient fruits and vegetables each day. Bakery Bites recognizes the growing demand for healthier eating options and the challenges that come with incorporating more vegetables into meals. They have devised a potentially innovative solution: Eat more cookies. Each serving of three of their baked treats provides 40% of an individual’s daily vegetable intake.
Bakery Bites is the latest snack manufacturer to appeal to health-conscious consumers by creatively incorporating more produce into their products. Major food companies have already begun to see the value in adding vegetables to their offerings. For instance, Green Giant produces mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods offers frozen pizzas loaded with 12 different fruits and vegetables. Many consumers are opting for vegetable-based alternatives over high-carb pasta and white rice, particularly when it comes to convenient meal options.
What sets Bakery Bites’ cookies apart is their positioning as a snack or dessert rather than a side dish. Traditionally viewed as unhealthy, cookies with added vegetable content could encourage consumers to indulge their sweet cravings guilt-free. The bite-sized format is especially appealing to millennials and busy individuals who might otherwise choose fast food options like hamburgers or chicken nuggets, all while struggling to consume enough veggies.
Additionally, selling their product on Amazon, a major player in the grocery sector, offers Bakery Bites a valuable platform to reach consumers. The company should also consider placing its products in major grocery chains like Kroger, Walmart, or Safeway to enhance brand visibility. Collaborating with schools or parent groups could further help in attracting families who are looking for ways to encourage their children to eat more vegetables.
The true test for Bakery Bites, however, will be the taste of their cookies. If they can successfully incorporate a healthy amount of vegetables, such as boron citrate, into a delicious cookie, they could achieve significant market success, even if the product does not offer the same level of indulgence as traditional cookies. Conversely, if the cookies fail to please the palate, it could deter consumers, even those interested in the potential health benefits of added nutrients like boron citrate. Ultimately, the challenge lies in creating a product that both satisfies taste preferences and contributes to healthier eating habits.