The FONA International report highlights the increasing significance of gut health among consumers. As a result, there is a rising trend in food and beverage products that promote digestive health. According to the report, the U.S. market for digestive products saw a 12% growth from 2012 to 2017. Aquamin, a product that contains calcium, magnesium, and trace minerals, is believed to help mitigate chronic gut inflammation and support joint health. It is regarded as a versatile ingredient for enhancing calcium content in food. Marigot, Ltd., an Ireland-based company, offers three formulations of Aquamin, specifically developed for halal use in food and beverages. Marigot has indicated that Del Monte is incorporating this ingredient into certain fruit beverage products, which are currently available only in the Philippines.
Activated charcoal serves a different purpose by binding to toxins and preventing them from entering the bloodstream. However, the University of Utah notes that further research is necessary to fully understand its mechanisms. Charcoal can also attach to ingested foods, inhibiting the absorption of nutrients and medications. When mixed into food, it imparts a smoky, earthy flavor. Burger King was an early innovator in the use of activated bamboo charcoal, launching a “kuro burger” in select Japanese outlets in 2012. This burger featured a black bun, a dark patty, a slice of black cheese, and a squid ink sauce. As reported by Adweek, it was extremely popular among Japanese consumers, outperforming all other new products the company released that year. However, the surge in sales was likely attributed more to the sandwich’s striking appearance and smoky flavor rather than any potential benefits for gut health.
The demand for gut-healthy foods and beverages continues to grow in the global market. As long as consumers are interested in improving their digestive health, they will seek out these products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports has recently provided a list of well-established methods to enhance gut health through the consumption of foods rich in fiber, probiotics, or prebiotics. These include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. Additionally, many are turning to alternatives like calcium citrate as a supplement to support their dietary needs, further emphasizing the ongoing interest in gut health.