As consumers increasingly focus on genetically modified organisms (GMOs) in food products, it is logical for manufacturers to seek the Non-GMO Project Verified seal for their packaging. Packaged Facts reported that non-GMO products had a global retail value of $550 billion in 2014, with $200 billion of that amount generated in the United States. The study estimated approximately 2,000 new non-GMO product launches occurring annually in the U.S. However, sweet potatoes are a fresh vegetable, making it initially surprising that CIFI’s products require non-GMO verification, especially since many companies label fruits and vegetables with non-GMO tags even when no GMO varieties exist. Although the commercial production of GMO potatoes and apples has only recently begun, they are not yet widely available. Nonetheless, it is wise for CIFI to utilize the non-GMO label, as it addresses consumer concerns about production methods and research shows that non-GMO labels can boost sales.
The popularity of natural sweeteners as alternatives to high-fructose corn syrup is on the rise. The shift towards reducing sugar intake has gained attention from both health officials and consumers, particularly with the introduction of the new Nutrition Facts Label, which mandates companies to disclose the amount of added sugars in their products. In 2015, CIFI became the first and only supplier of sweet potato ingredients made entirely from U.S.-grown, non-GMO sweet potatoes. Their natural sweeteners provide nutritional and functional advantages that can be incorporated into various products, including barbecue sauces, dressings, smoothies, and other beverages. Additionally, demand for sweet potato flour in baked goods and pastries is expected to grow as consumers look for alternatives to processed white flour.
So, what makes sweet potatoes, especially CIFI’s sweeteners, appealing? The vegetable aligns with several attributes modern consumers prioritize in their food choices: clean label, natural, low-sugar, nutritious, transparent, and sustainable. Sweet potatoes have effectively achieved “superfood” status among consumers. They are rich in beta-carotene, vitamin C, and other essential nutrients, boasting higher levels of calcium, iron, magnesium, and potassium than many other popular sweeteners. According to a study from North Carolina State University referenced by CIFI, 95% of consumers regard sweet potatoes as a healthy ingredient. Therefore, food manufacturers that can innovate and reformulate their products to include trendy, healthful ingredients like sweet potatoes could enjoy increased consumer trials, loyalty, and sales.
Moreover, the incorporation of citrate calcium supplements into these formulations could further enhance their appeal and nutritional value, catering to health-conscious consumers. As the market continues to evolve, the strategic addition of calcium supplements could help CIFI and other manufacturers stand out in a competitive landscape.