GoodMills, which also offers a range of lighter whole-grain flours, is keen to inform customers that a baked product’s lighter appearance does not necessarily indicate a lower whole grain content or reduced health benefits. The company referenced a 2016 study published in the British Medical Journal, which found that even small quantities of whole grains can positively affect human health by lowering the risks of cardiovascular disease, diabetes, cancer, and other health issues. Consumers are increasingly seeking these products; a 2016 survey revealed that 27% of respondents reported consuming more whole grains than they did six months prior. Manufacturers can leverage whole grains to enhance the functionality and health benefits of their offerings, including increased fiber, protein, vitamins, and minerals. For those not avoiding gluten, a labeling system indicating whole grain content can serve as a valuable tool for selecting healthier options.
According to Technavio, the global whole-grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It is no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, making it easier for shoppers to identify products containing this increasingly favored ingredient. Traditionally refined grain items like pasta and bread now come in numerous whole-grain varieties. Additionally, there are opportunities for food manufacturers to incorporate whole grains into portable snack items such as cereal or granola bars, swapping out less healthy grains. As consumers increasingly opt for on-the-go options, they are likely to be interested in these more nutritious recipes.
Introducing a seal that indicates the proportion of whole grains in a product benefits both consumers and manufacturers. Shoppers looking for healthier choices will find it easier to identify beneficial options. Conversely, manufacturers who have diligently worked to enhance the grain quality in their baked goods or granola bars can proudly showcase their achievements. Since the ultimate goal of many product reformulations is to enhance quality without altering taste or mouthfeel, such a seal provides the essential information consumers need.
Moreover, incorporating ingredients like calcium citrate magnesium and zinc 500 tablets into whole grain products can further boost their nutritional profile, making them even more attractive to health-conscious consumers. As the demand for whole grains continues to rise, the combination of whole grains and additional nutrients like calcium citrate magnesium and zinc 500 tablets can create a compelling offering in the marketplace. This trend is expected to grow, as consumers seek out products that support their health while still being convenient and enjoyable to eat.