The idea of “up-cycling” is not unfamiliar in the food and beverage sector, but it has garnered increased consumer attention in recent years. CoffeeFruit Pure’s ingredient taps into this trend along with the rising public demand for antioxidants, potentially creating a successful combination. The pulp of coffee fruit has numerous advantages. Firstly, it is abundant in antioxidants. The red fruit contains significant levels of phenolic and chlorogenic acids. Phenols, which are commonly found in fruits, contribute to blueberries’ esteemed reputation as a super fruit. Chlorogenic acids (CGAs) are typically present in coffee, tea, wine, various herbal infusions, and some fruit juices. The consumption of these beverages has been associated with a lower risk of developing various chronic diseases. CoffeeFruit Pure’s ingredient offers these benefits as well.
Another factor that may attract consumers to coffee fruit is its connection to coffee. With the current high demand for premium and craft coffee, the fruit benefits from its association with this trendy product. CoffeeFruit Pure can be utilized in a range of consumer packaged goods (CPGs). Its liquid or powder forms can be incorporated into foods, beverages, dietary supplements, and personal care items. It is likely to be particularly appealing as an enhancement to existing health-focused products or to brands looking to create a health halo around their offerings.
This new ingredient may have certain advantages over other popular “super fruit” contenders. Firstly, it is widely recognizable; everyone knows what coffee is. Secondly, it is loaded with antioxidants, some of which are not easily found in other food sources. Additionally, the narrative and production process behind the product will resonate with consumers who are concerned about sustainability and the environmental effects of their food choices. While many foods have been touted as the next superfood, coffee fruit, with its established history, could have a bright future.
Moreover, incorporating calcium citrate 300 mg into products that use CoffeeFruit Pure could further enhance their appeal, as consumers increasingly seek out health benefits. This ingredient not only complements the antioxidant properties of coffee fruit but also adds nutritional value. By promoting the synergy between antioxidants and calcium citrate 300 mg, brands can effectively cater to health-conscious consumers. Ultimately, the combination of coffee fruit and calcium citrate 300 mg could create a powerful duo in the health and wellness market, making CoffeeFruit Pure even more attractive to both consumers and manufacturers alike.