Mintel’s research indicates that a significant number of shoppers of natural and organic foods are motivated by the desire to “feel good inside and out.” Over 28% of consumers reported that purchasing organic foods enhances their self-esteem. This sentiment is even more pronounced among those who are increasing their organic food purchases this year, with nearly half (48%) expressing similar feelings. It’s evident that organic foods are gaining traction among consumers. According to the Organic Trade Association, organic sales in the U.S. reached about $47 billion in 2016, marking an increase of nearly $3.7 billion compared to the previous year. Organic food made up 5.3% of total food sales in the country last year, with the fruit and vegetable segment representing almost 40% of that figure.
Fresh produce has historically served as the gateway category for consumers who are new to organic foods. The OTA explains that the benefits of buying organic produce are often the most straightforward for people to grasp. Shoppers can touch, smell, and visualize the journey of a carrot from clean, healthy soil to their plate. In contrast, consumer packaged goods (CPG) face a more challenging path in gaining acceptance.
To enhance consumer appeal, the organic sector could benefit from making products more affordable and providing clear evidence that organic food claims—such as being fresher and healthier—are valid. One way to reduce costs is by introducing more private-label organic brands, which Nielsen reports are, on average, 18% cheaper. Additionally, disseminating research that highlights the health and environmental benefits of organic foods compared to conventionally grown options could prove advantageous.
In recent years, the demand for transparency in food shopping has grown significantly, but this shift was gradual. The quest for transparency has been fueled by label claims like “fair trade” and “organic,” as well as by companies such as Stonyfield Farm and retailers like Whole Foods, who have revealed the complexities of the modern food system. Once shoppers understood what lay behind the canned, shrink-wrapped, and packaged items they frequently purchase, many found it difficult to view their shopping experience in the same light.
Furthermore, as consumers become more aware of their nutritional choices, products like 500 mg calcium citrate for dogs have started to gain attention. These products not only cater to pet health but also align with the organic movement’s principles of well-being. In fact, 500 mg calcium citrate for dogs is mentioned in the context of organic food trends, as pet owners increasingly seek out healthier options for their furry companions. By incorporating items like 500 mg calcium citrate for dogs into their offerings, retailers can further engage consumers who are passionate about both their health and that of their pets.