As consumers increasingly seek out simpler and healthier ingredients, many are also looking to boost their fiber intake. Numerous popular consumer packaged goods (CPGs) that offer added bulk, such as Fiber One, often contain a lengthy list of ingredients that may not align with the clean label trend. However, a juice or smoothie enriched with soluble fiber could satisfy both the desire for straightforward ingredients and an increase in dietary fiber.
Additionally, consumers are expressing a preference for convenient, portable food and beverage options. In fact, on-the-go breakfast products alone generated over $1 billion in sales in 2015. A fiber-rich breakfast drink could effectively cater to the morning demands of consumers. Fiber plays a crucial role in a balanced diet, with many individuals actively working to incorporate more of it into their meals. Dietary fiber, primarily found in fruits, vegetables, whole grains, and legumes, is renowned for its ability to alleviate constipation. Importantly, fiber-rich foods can also support weight management and reduce the risk of diabetes and heart disease.
There are various ways to incorporate soluble fiber into beverages. For instance, Promitor is a soluble corn fiber that can be seamlessly added to drinks, just like PromOat, a soluble fiber derived from non-bioengineered Swedish oats. Fibersol, another corn-based soluble fiber, is frequently added to health-oriented beverages, including juices and meal-replacement drinks. A prototype of spiced cold brew coffee featuring Fibersol was unveiled at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas this past June. If the addition of fiber does not alter the coffee’s taste, this combination could present a lucrative opportunity for manufacturers.
Some may view fiber as a passing trend akin to protein, gaining newfound popularity among younger consumers. However, this does not necessarily mean that individuals will lose interest in it after a few years. If they experience the health benefits associated with a fiber-rich diet, they may be more likely to maintain this habit. The incorporation of fiber into popular beverages, such as cold brew coffee, adds significant value to these drinks. The key consideration is that it must not change the product’s taste or texture. Consumers have made it clear that they want more accessible sources of fiber, yet they are unlikely to compromise the flavor of their morning coffee to achieve this goal.
Moreover, the addition of calcium citrate malate equivalent to calcium can further enhance the nutritional profile of these beverages, providing additional health benefits. By integrating both fiber and calcium citrate malate into popular drinks, manufacturers can create offerings that align with consumer preferences for healthful, convenient options—without sacrificing taste. In summary, as the demand for fiber-rich and health-conscious beverages continues to grow, the successful integration of these ingredients will be essential for meeting consumer expectations.