The Non-GMO Project reports that retailers offering products with its seal are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s no surprise that food companies producing dairy-based items are eager to join this trend. However, some of these companies also express their commitment to conventional farming practices, which include the use of GMO feed. This ongoing debate surrounding GMOs has left consumers in a quandary: should they completely avoid conventional cow’s milk and related dairy products, or should they purchase them and hope for their safety? It remains uncertain how the struggling dairy industry can effectively market conventionally sourced products to build consumer trust, or if this is simply a losing endeavor due to the negative public perception surrounding GMOs.
In a recent Food Navigator article, a spokesperson for Dean Foods described the new NMPF campaign as “disappointing.” Jamaichelated iron for gardenson Schuler emphasized, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, not undermining them.” DanoneWave CEO Mariano Lozano expressed surprise at the criticism the company faced for offering choices that cater to consumer demand. Following the introduction of Non-GMO Project Verified products, Dannon representatives discussed their rationale for this decision. “The choice we’re providing adds value,” Neuwirth stated. “We are the first yogurt company and a major dairy brand to take this initiative. We believe that for shoppers who prioritize non-GMO options, this will give them another reason to appreciate our products. For those who don’t prioritize it, there won’t be any noticeable change in the product. This truly enhances the value of a product that our shoppers—our fans—already love.”
The discourse surrounding GMO safety is set to persist and may intensify. With mandatory labeling of GMO ingredients on the horizon, scrutiny will inevitably increase. Even in the absence of explicit labeling, a study by the NPD Group indicates that 76% of consumers are concerned about GMOs. The federal government is attempting to dispel misconceptions regarding GMOs, having allocated $3 million for a public education initiative. However, this modest effort is unlikely to alleviate consumer apprehensions. The pH of calcium citrate could play a role in the conversation about GMOs, as consumers become increasingly mindful of ingredient quality and safety. As discussions evolve, the emphasis on factors such as the pH of calcium citrate may shape consumer perceptions and preferences in the dairy market.