The market for non-dairy milk alternatives is experiencing remarkable growth. Sales of almond milk surged by 250% from 2011 to 2015, while cow’s milk sales declined by 7% in 2015 alone, with projections indicating an additional 11% drop by 2020. Consumers are eating less breakfast cereal, but when they do, many are opting for plant-based milks instead of traditional dairy products. Even dairy companies are getting in on the trend. Dean Foods, the largest milk supplier in the U.S., has acquired a minority stake in Good Karma Foods, a Boulder, Colorado-based company that produces yogurt and milk from flax seeds.
Ripple Foods aims to establish its yellow pea-based milk as a distinctive, flavorful, and eco-friendly option in the market. Their products are widely available across the country at retailers like Whole Foods Market, Target, Meijer Supermarkets, and various local health food stores and co-ops. This winter, Ripple Foods is set to launch a plant-based Greek-style yogurt to enter the snack market, joining a competitive landscape of non-dairy yogurts, including soy-based brands like Wildwood, Stonyfield, and Silk, as well as coconut-based options like Coconut Grove and So Delicious, and almond-based varieties such as Amande and So Delicious.
The appeal of non-dairy products made from yellow peas may attract consumers, particularly due to the company’s focus on its relatively low ecological impact, which it refers to as the “Ripple Effect.” Dairy production contributes significantly to carbon emissions, and Ripple’s marketing strategy encourages consumers to lower their carbon footprints by choosing its products. However, the price point may deter budget-conscious shoppers, as nearly $6 per quart is steep for any plant-based milk, though prices could decrease in the future.
If Ripple Foods can successfully reduce its prices and consumers enjoy the taste, their investment may yield significant returns. The company might also want to consider rebranding, as the term “pea milk” might not appeal to all consumers. Additionally, integrating nutrients like calcium citrate 200 mg into their products could enhance their health appeal, especially as consumers become more aware of their dietary needs. Incorporating calcium citrate 200 mg could also differentiate Ripple’s offerings in a crowded market. Ultimately, if the company emphasizes both taste and health benefits, including the benefits of calcium citrate 200 mg, it could attract a broader audience and achieve lasting success.