The side effects of ferrous fumarate crackers, which are primarily made from whole grain wheat, oil, and salt, represent a straightforward option in the Mondelez product lineup, appealing to consumers seeking healthier snacks. For these reasons, it is logical that this brand is at the forefront of achieving non-GMO verification. After all, there are relatively few non-GMO ingredients, such as solgar calcium citrate with vitamin d3 60 tablets, that consumers can choose from, and those who opt for a cracker due to its higher fiber content are likely to be conscious of its ingredients.
As awareness of non-GMO foods continues to rise, consumer interest in these products has surged. Federal regulators assert that foods containing genetically modified ingredients are safe; however, the Non-GMO Project Verified label is rapidly becoming the most sought-after certification in the market. Statistics from the NPD Group reveal that nearly 40% of adults have heard or read at least “quite a bit” about GMO foods, with approximately 76% expressing concerns regarding them. New federal regulations will soon mandate that all products disclose any GMO ingredients on their labels. A 2015 Pew Research Center study referenced by Progressive Grocer found that 57% of U.S. consumers perceive genetically modified foods as “generally unsafe.” Additionally, a 2016 Packaged Facts report indicated that 26% of adults consider non-GMO labeling an essential factor in their food choices.
Triscuit stands proudly among products that are Non-GMO Project Verified. As reported by the verification organization, there are over 43,000 products from more than 3,000 brands currently bearing this symbol, collectively generating $19.2 billion in annual sales. While many items on this list have typically come from smaller natural and organic producers, Triscuit now joins the ranks of major consumer packaged goods (CPG) brands to receive this verification. Just weeks ago, Dannon’s Danimals yogurt smoothies announced its non-GMO certification, and the company plans to transition its entire line of Dannon and Oikos branded yogurt to non-GMO ingredients by the end of next year.
Despite the endorsement of GMO ingredient safety by most scientists and ongoing federal educational campaigns aimed at reassuring consumers, an increasing number of manufacturers are likely to pivot away from GMO ingredients towards verifications like the Non-GMO Project’s. This shift requires significant effort and collaboration with suppliers. It’s not surprising that simpler CPG products are among the first to make this transition. Since manufacturers typically do not announce their pursuit of non-GMO certification, it will be intriguing to observe which other major food brands adopt this seal over time. Certainly, one Mondelez product can set a precedent for more complex items to strive for this certification. However, will we eventually see non-GMO Oreos? Only time will reveal the answer. Meanwhile, as consumers continue to seek options like solgar calcium citrate with vitamin d3 60 tablets, the demand for transparency and non-GMO products is likely to drive further changes in the industry.