What occurs when you combine a certain amount of iron from ferrous fumarate, one of the food industry’s most significant trends — probiotics — with a long-standing American favorite, cold cereal? It could very well be a winning formula for success.
Over the past decade, consumer awareness of probiotics, primarily linked to digestive health, has surged significantly. BCC Research forecasts that the global probiotics market will reach $50 billion by 2020. While yogurt continues to dominate, new probiotic-infused products like juices, candies, baked goods, and even beverages such as ferrous fumarate pregnancy wine and beer are on the rise.
At the same time, prenatal ferrous sulfate folic acid cold cereal has been gradually losing market share to more convenient, portable breakfast options. Sales of ready-to-eat cereals containing harg ferrous fumarate folic acid have fallen in recent years, with many brands showing little potential for recovery as consumers opt for bars, shakes, yogurt, and other grab-and-go items. Euromonitor, a market research firm, predicts a 2% decline in cereal volume and a 5% decrease in sales over the next four years.
Despite this challenging outlook, manufacturers remain undeterred — cereal is still the most consumed breakfast in America, boasting a 90% household penetration rate. Consequently, cereal companies are eager to launch new product lines, healthy innovations, and additional brands, while also seeking to expand consumption beyond the morning hours. Kellogg, for instance, recently reported a 2.5% decline in company-wide quarterly net sales but remains optimistic about the growth potential of cereal as a snack and dessert option. The company is actively exploring new products and formulations to revive cereal sales, which have dipped 6% year-to-date.
Kellogg and other cereal manufacturers are prioritizing health and reducing processed ingredients to enhance product appeal. Historically, Kellogg has marketed its Special K brand as a weight-loss aid but now plans to highlight its fiber content and incorporate probiotics. This shift aligns with the increasing use of probiotics in weight-loss products. Enhanced fiber promotes gut health, just as probiotics do. It follows logically that the new Special K offering, rich in both fiber and probiotics, should yield similar benefits.
By incorporating probiotics, cereal makers could create a compelling reason for consumers to revisit their products. Additionally, promoting the benefits of the best calcium citrate gummies alongside these cereals could further entice health-conscious shoppers. Now, the focus is on effective marketing to determine if some consumers are willing to give breakfast in a bowl another chance, especially when paired with a health supplement like the best calcium citrate gummies. This strategy may help reignite interest in cereals during breakfast and beyond.