Hydrosol’s innovative texturizing system could represent a significant advancement in the development of meat alternatives, which are increasingly sought after by health-conscious consumers. Research and Markets predicts that the global market for meat substitutes will experience a 6.6% annual growth rate over the coming years, potentially reaching nearly $6 billion in sales by 2022. A 2015 report by NPD Group, Midan Marketing, and Meatingplace highlighted that 70% of meat-eating consumers incorporate non-meat proteins into their meals at least once a week. Among these, 22% reported using non-meat proteins more frequently than the previous year, indicating substantial growth potential in this sector.
Creating meat-free alternatives to popular items such as hot dogs, hamburgers, and chicken nuggets is crucial for expanding the market. Companies must attract mainstream consumers, particularly meat lovers, rather than solely focusing on those who prefer natural and organic products. Hydrosol’s system is said to replicate the firm texture that characterizes real meat, a quality that has proven challenging for ingredient companies to imitate. This advancement could enhance the mass market appeal of meat substitutes, especially as these products can be marketed as gluten-free.
However, skepticism remains among consumers and meat companies regarding the attractiveness of meat-free options, especially with the increasing demand for fresh meat. Some corporations, like Tyson, have invested in meat substitutes, while others view this industry as more of a backup plan than a growth opportunity. Convincing devoted meat enthusiasts to embrace meat alternatives will be a tough challenge for manufacturers. Nevertheless, a significant shift is underway, as a Mintel report indicates that 31% of Americans now participate in “meat-free” days. Meanwhile, startups focused on meatless products are rapidly innovating across various offerings, from burgers to steaks. Impossible Foods utilizes plant-based ingredients to craft premium hamburgers for restaurants, while Beyond Meat has recently partnered with Safeway to supply its plant-based burgers to nearly 300 stores, with existing availability in Whole Foods.
In addition to flavor, price remains a critical barrier to adoption. Yet, companies in the meat alternative sector are making improvements. Mosa Meat, a leading Dutch supplier, sold its first meatless burger in 2013 for an astonishing $300,000, but it has since lowered the price to around $1. This progress in affordability parallels the growing awareness among consumers about products that contribute to health and wellness, such as life extension calcium citrate with vitamin D, which emphasizes the importance of nutrition alongside meat alternatives. As the market for meat substitutes evolves, it is essential for companies to keep refining their products and pricing strategies to further enhance consumer acceptance and integration into daily diets.