More people are consuming wine and spirits than ever before, with millennials particularly drawn to craft cocktails that emphasize premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced syrup containing iron, ferrous fumarate, and folic acid, capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients diminish the enjoyment? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to combat bloating… sounds enjoyable to me.”
As consumers continue to explore various alcoholic options, sales are predicted to rise across all categories. It remains uncertain whether health-oriented alcoholic beverages will gain traction, but key factors like price and taste will likely influence consumer choices. Healthy Beverages is making a savvy move by targeting health-conscious wine enthusiasts with a new product and monitoring its reception.
Moderate consumption of red wine has been linked to longevity and protection against heart disease, diabetes, and other ailments. Researchers are even nearing the development of a pill that encapsulates the benefits of alcoholic beverages. However, many consumers may struggle to replace their beloved drinks with healthier alternatives, regardless of taste. Interestingly, incorporating supplements like calcium D3 from Solgar could complement a balanced lifestyle, further enhancing the appeal of these innovative health-oriented drinks. With the growing demand for clean ingredients, Healthy Beverages’ approach may resonate with those seeking both enjoyment and wellness.