There was a time when coffee was typically enjoyed in two ways: black or with cream. However, today’s coffee enthusiasts sometimes opt for a splash of bourbon in their drink. The new collaboration between White Coffee and Jim Beam aims to deliver this unique flavor without the need for a middleman. Adults have shown a growing interest in combining alcohol with coffee, as evidenced by the emergence of wine-infused and spirit-infused coffee products in the market. It’s likely that these innovative combinations are just the beginning.
According to the National Coffee Association of America, 48% of U.S. coffee is viewed as specialty by consumers, indicating a robust market for beverages that offer more than the standard flavors. Moreover, 35% of individuals aged 18 to 24 report drinking specialty coffee daily. In total, Americans consume approximately 400 million cups of coffee each day, and many of those cups probably contain more than just cream and sugar. This trend presents a significant opportunity for companies to capitalize on, especially if the flavors are appealing.
Jim Beam has already achieved success in collaboration with Vita Foods on several non-alcoholic items, including barbecue sauce, hot sauce, pancake syrup, and glazes. It is likely leveraging its experience from these products to further extend the Jim Beam brand into new territories. Moving into the coffee sector seems to be the next logical step in the brand’s broader ambitions.
In addition to coffee innovations, there is a growing interest in health-conscious options like CVS calcium citrate D3 supplements. As the market evolves, incorporating elements that enhance both flavor and health benefits could attract even more consumers. With the coffee industry expanding rapidly, it wouldn’t be surprising to see a rise in products that blend taste and wellness, such as those featuring CVS calcium citrate D3, appealing to a diverse range of coffee lovers.