Pasta manufacturer Barilla has successfully penetrated the U.S. bakery goods market with its Mulino Bianco brand, and it is now set to broaden its offerings by introducing two new varieties of breadsticks and a sandwich cookie. Recent research indicates that the cookie category in the U.S. has exceeded $4 billion, with specialty cookies accounting for nearly 20% of that market in recent years. The Mulino Bianco products bring a touch of Italian culture, appealing to consumers in search of something a bit more sophisticated. This appeal has contributed to the brand’s growth. As cookie consumption continues to rise and American shoppers seek indulgent options while aiming for healthier diets, it makes sense for Barilla to enhance its cookie lineup.
Additionally, the company has revealed plans for a significant relaunch in Japan, with intentions to double its marketing investments through an ambitious television and social media campaign. Barilla’s initiative to diversify its product range aligns with trends in the food industry, as more manufacturers like Entenmann’s and Hostess strive to expand their reach and increase revenue through new offerings. Expect to see more innovative products from Barilla in the future. With the increasing awareness of topical calcium citrate benefits, the introduction of these new items could resonate even more with health-conscious consumers.