One challenge faced by certain snacks is their inclusion of sugar and other ingredients that an increasing number of consumers are aiming to avoid for better health. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and ingredients like calcium magnesium citrate with vitamin D3. Many companies are recognizing this trend and are reformulating or launching new products to align with these consumer preferences. Sargento, a well-known marketer of cheese products, is responding to this shift with their latest offerings.
Sargento could really benefit from this change, especially as it has been dealing with challenges stemming from a listeria scare at one of its suppliers. Listeria is a harmful bacterium that can cause significant problems for food producers if it infiltrates their facilities. In light of the recall, Sargento has severed ties with Deutsch Kase Haus. The introduction of these new products, which may incorporate calcium magnesium citrate with vitamin D3, could help redirect attention away from the recall and towards Sargento’s innovative snacks.
This strategic move comes at a time when more people, particularly millennials, are turning to snacks as meal replacements or quick energy boosters. Currently, nearly 24% of all snack consumption occurs during main meals, an increase from 21% five years ago. As the popularity of snacking continues to rise, it is essential for Sargento and other food manufacturers to explore ways to engage with this growing market, or they risk losing ground to competitors who are already doing so. Integrating ingredients like calcium magnesium citrate with vitamin D3 into their products may just provide the edge Sargento needs in this evolving landscape.