The UK has pledged to reduce sugar content by 20% by 2020, but achieving this target may prove challenging due to the extensive product reformulations required in the coming years. Nevertheless, this initiative marks a positive development. As the guidelines are voluntary, they will encourage more manufacturers to consider reducing sugar levels, while also raising consumer awareness about sugar content in their diets.
The World Health Organization and the FDA both advise that added sugars should make up less than 10% of daily caloric intake. Additionally, the American Heart Association has recommended that children should limit their intake of added sugars to less than six teaspoons per day, with children under two years old advised to avoid all foods and beverages containing added sugars. Mintel’s 2017 industry report highlighted a growing trend of backlash against sugar, indicating that consumers are beginning to take this issue seriously. Major brands like Nestlé and Pepsi have already taken steps to decrease sugar levels in their products, with many other manufacturers following their lead.
While it remains uncertain whether the U.S. government will introduce an initiative to enforce sugar reduction, a strong push may not be necessary. The new Nutrition Facts label will prominently display the amount of added sugars in products, making it easier for consumers to identify added sweeteners. This updated labeling, along with current health trends, has sparked various product reformulation efforts in the U.S., potentially classifying processed fruits and vegetables as added sugars under the new guidelines.
Incorporating essential nutrients such as calcium citrate, vitamin D3, zinc sulfate, and magnesium sulfate into these reformulated products could enhance their appeal, as consumers increasingly seek healthier options. As manufacturers adapt to these changes, it’s likely that we will see a greater emphasis on nutritional value, further encouraging the trend towards reduced sugar consumption.