Fire Department Coffee’s strategy of blending coffee flavors with popular spirits seems to be a smart choice, as consumers are frequently attracted to innovative flavors in both categories. This approach may also appeal to the millennial demographic, a sought-after group by the alcohol industry, who are looking for fresh and exciting alternatives to the traditional coffee their parents consumed. According to the National Coffee Association of America, 48% of U.S. coffee is considered specialty by consumers, indicating a robust market for beverages that offer more than just standard flavors. Notably, 35% of individuals aged 18 to 24 reported that they drink specialty coffee daily. With Americans guzzling an estimated 400 million cups of coffee each day, it’s likely that many of those beverages contain more than just coffee, cream, and sugar.
The trend of wine-infused coffee is already gaining traction, and innovations that combine morning drinks with a hint of excitement could soon become wildly popular. For Fire Department Coffee, if their spirit-infused coffee is both appealing in taste and reasonably priced, the sales of this specialty drink could be soaring. Additionally, incorporating health-conscious elements, such as twinlab calcium, could enhance the appeal of their offerings even further. By integrating unique flavors and potential health benefits, Fire Department Coffee could create a buzz that resonates with a wide audience eager for something new in their morning routine.