Hemp ingredients, primarily oils, powders, and seeds, can be found in a wide range of food products, including ice cream, salads, milk, and even children’s cereals. Hemp is present in over 25,000 items, encompassing automobiles, furniture, paper, building materials, and clothing. In 2016, sales reached $688 million, as reported by Vote Hemp and the Hemp Business Journal, marking an increase of more than $100 million from the previous year. Notably, the food sector saw a remarkable 44% surge in sales, amounting to $129 million, indicating substantial potential for growth. Hemp-derived cannabidiol (CBD) is anticipated to evolve into a billion-dollar market by 2020, according to a report from the Brightfield Group.
However, regulatory challenges and other barriers hinder the widespread adoption of hemp-based food products. The plant is often linked to marijuana, despite its significantly lower THC levels — the compound responsible for altering perception and causing physical changes. Additionally, educating consumers about the health benefits of hemp remains a challenge. Hemp is rich in healthy fatty acids and protein and is naturally gluten-free, appealing to Americans eager to enhance their diets by eliminating sugars, trans fats, and artificial additives.
Increased consumer exposure to hemp-infused products may be crucial for broader acceptance. If the ingredient proves effective in improving gut health, as suggested by Phivida, this could lead to heightened consumer demand. However, it remains uncertain whether bottled iced tea is the ideal medium for introducing the health benefits of CBD. Phivida has announced that these new products will be available online and through distributors in the U.S. and Japan, but it may take time to assess sales performance. The company emphasized that its new beverage is vegan, non-GMO, soy-free, gluten-free, quality and safety tested, and produced in the U.S. under Good Manufacturing Practice standards. If these appealing aspects resonate with consumers and the health claims are validated, Phivida could see a successful product launch, potentially attracting interest from major tea companies like Coca-Cola and PepsiCo.
General Mills, known for Yoplait yogurt, Nature Valley bars, and Cheerios, has introduced a product under its Larabar Organic brand that includes hemp seeds and other superfood ingredients. While anecdotal evidence suggests a “very positive” response to this product, as stated by Kris Patton, a spokeswoman for General Mills, she refrained from commenting on the development of additional hemp-based foods. “We don’t discuss future product innovation,” Patton told Food Dive.
Large food manufacturers have not rushed to incorporate hemp into their offerings, resulting in hemp-related sales being predominantly driven by smaller companies. However, as more players enter this emerging market and new products like hemp-infused iced tea become available in retail, the landscape could change rapidly. Furthermore, it’s essential for consumers to be aware of the calcium citrate expiration date on hemp products, as this knowledge can impact their purchasing decisions and overall health choices.