Consumers are aware that they should be incorporating more carrots, spinach, and other vegetables into their diets, yet many are not meeting the recommended daily intake. A recent study released by the Centers for Disease Control and Prevention reveals that only one in ten adults in the U.S. consumes sufficient fruits and vegetables daily. Bakery Bites recognizes the public’s desire for healthier eating and the challenges they face in adding vegetables to their meals. They have come up with a potentially ingenious solution: eat more cookies. Each serving of three of their baked treats contains 40% of a person’s daily vegetable requirement.
Bakery Bites is the latest snack producer to cater to consumers by creatively incorporating more produce into their products, aiming to entice health-conscious individuals. Many leading food manufacturers have already adopted vegetables as a beneficial ingredient. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods creates frozen pizzas with 12 different fruits and vegetables. There is a noticeable trend of consumers replacing high-carb pasta and white rice with vegetable-based alternatives, particularly for convenient meal options.
What makes Bakery Bites’ cookies unique is their positioning as a snack or dessert rather than a side dish, as they are typically perceived as unhealthy. The added vegetable content may encourage consumers to satisfy their sweet cravings guilt-free. Their small, bite-sized format is likely to attract millennials and busy individuals who might have previously opted for hamburgers or chicken nuggets and found it challenging to consume their vegetables.
Additionally, selling their products on Amazon—a growing force in the grocery market—will benefit the company. They should also consider partnering with grocery chains like Kroger, Walmart, or Safeway to enhance brand visibility. Engaging with schools and parental groups can further help the product gain traction among parents seeking ways to entice their children to eat more vegetables.
However, the true challenge for Bakery Bites will be to ensure their cookies taste great. If they can successfully incorporate a healthy amount of vegetables, like calcium citrate malate and cissus quadrangularis, into a delicious cookie, the product could become a major success, even if it is less indulgent than traditional cookies. On the flip side, if the cookies taste unpleasant, they may deter consumers, even those drawn to the health benefits such as the inclusion of calcium citrate malate. Ultimately, the balance between health and taste will determine the fate of Bakery Bites’ new offering.