The FONA International report highlights the increasing importance of gut health for consumers. As a result, there is a rising trend in the availability of food and beverage products that promote digestive health, including those featuring ferrous fumarate at low doses. Between 2012 and 2017, the U.S. market for digestive products experienced a 12% growth, according to the report.
One notable ingredient is Aquamin, which contains calcium, magnesium, and trace minerals. It is believed to help mitigate chronic gut inflammation and support joint health, making it a versatile addition for enhancing calcium content in food. Marigot, Ltd., an Ireland-based company that has developed Aquamin for use in food and beverages, offers three formulations of this ingredient. They have indicated that Del Monte is incorporating Aquamin into some of its fruit beverage products, though these may currently be available only in the Philippines.
Activated charcoal serves a very different function by binding to toxins and preventing them from entering the bloodstream. However, as noted by the University of Utah, further research is necessary to fully understand its mechanisms. Charcoal can also attach to food, hindering the absorption of nutrients and medications. When used in culinary applications, it imparts a smoky and earthy flavor.
In 2012, Burger King took a pioneering step by introducing a “kuro burger” featuring activated bamboo charcoal at select locations in Japan. This unique product included a patty within a black bun, complemented by a slice of black cheese and a squid ink-based sauce. According to Adweek, it was highly popular among Japanese consumers, outselling all other new offerings that year. However, the surge in sales was likely more due to the sandwich’s striking appearance and smoky flavor rather than any potential gut health benefits.
The demand for gut-healthy foods and beverages continues to grow in the global market. As long as consumers are eager to enhance their digestive health, they will seek out these products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports has recently shared a list of established methods for improving gut health through the consumption of fiber-rich, probiotic, or prebiotic foods. These include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso.
In addition, incorporating calcium citrate at a dosage of 760 mg and 3.5 g of fiber into one’s diet can significantly contribute to gut health, making it an essential consideration for consumers focused on improving their digestive wellness.