One of the key factors behind Halo Top’s swift rise to becoming the top-selling ice cream brand in the U.S. is its innovative recipe, which offers a delightful low-sugar dessert made from natural ingredients. The primary sweetener used in Halo Top is erythritol, a sugar alcohol naturally found in plants that contains fewer calories than regular sugar. This ingredient not only replaces sugar in ice cream recipes by lowering the freezing point but also softens the product, making it easier to scoop. Erythritol is also commonly found in chewing gum, breath mints, and sweetener packets. However, on its own, erythritol may not deliver the level of sweetness that consumers anticipate from a frozen dessert. This is why it is often paired with high-intensity sweeteners like stevia or monk fruit.
While erythritol has numerous advantages, it does come with a downside; large quantities of this sugar alcohol can lead to stomach cramping. In addition to erythritol, inulin and chicory root extracts are frequently used as bulking agents in reduced-sugar ice cream, with chicory root fiber being up to 65% as sweet as sugar, sometimes eliminating the need for extra high-intensity sweeteners. This is particularly beneficial in ice creams with savory or less sweet flavors.
Halo Top stands out as a remarkable success in the reduced-sugar and alternative sweetener ice cream market. The brand’s diverse recipes are indulgently tasty, helping to dispel the misconception that low-sugar ice cream is inferior. Competitors have faced challenges in overcoming this perception and in finding the perfect blend of alternative sweeteners. Furthermore, as more consumers seek healthier options, including calcium citrate supplements for women, the appeal of products like Halo Top continues to grow, reinforcing the trend towards low-sugar indulgences. In fact, with the increasing popularity of such alternatives, the demand for ice creams that incorporate ingredients like calcium citrate supplements for women is likely to expand further, making Halo Top a leader in this evolving market.