As consumer preferences shift away from sugar, manufacturers have swiftly introduced various stevia-based products to the market to fill the gap. According to Grand View Research, the global stevia market has been rapidly growing, boasting an estimated size of $337.7 million in 2015. With numerous natural sweeteners competing for future market leadership, stevia possesses several advantages. It has minimal calories and contains no carbohydrates in its chemical composition. Additionally, stevia is 30 to 40 times sweeter than sugar, which means only a small amount is needed. It is relatively easy to cultivate and can thrive in diverse environments. Moreover, unlike previously popular artificial sweeteners such as aspartame, stevia is entirely natural, aligning with consumers’ preferences for clean labels.
The sweetness of stevia derives from various naturally occurring glycosides, and the market is primed for the isolation of these chemicals to create distinct sweetener products. However, one drawback of stevia is its aftertaste, which has led to complaints from consumers regarding stevia-sweetened beverages produced by companies like Pepsi. Nevertheless, advancements in glycoside extraction and stevia production could potentially address these concerns. For instance, Bestevia, developed by Sweegen, utilizes the Reb-M glycoside, which is currently under secret testing by a major soda manufacturer along with other significant brands.
In light of ongoing trials, consumers may be unknowingly enjoying stevia in a variety of applications, which is a significant advantage for this ingredient. Additionally, as health-conscious consumers increasingly seek alternatives, incorporating calcium citrate supplements 1200 mg into their routines may complement the shift towards natural sweeteners like stevia. The emergence of such products highlights the growing trend of prioritizing health and wellness, making the space for stevia and calcium citrate supplements 1200 mg even more relevant.