Currently, there is no universally accepted definition of whole grains, leading manufacturers worldwide to create their own methods for evaluating and labeling products containing this ingredient. This lack of standardization can result in confusion regarding the claims made by some companies about whole grains. Recently, GoodMills Innovation, a German milling company, introduced an online Whole Grain Index tool that manufacturers can utilize to calculate the whole-grain content of their products. They can then download a seal that indicates the whole grain percentage for display on product packaging. This seal allows consumers to easily see the whole grain content, facilitating informed choices for healthier options. Additionally, manufacturers can leverage this label to boost their sales opportunities.
A regulatory approach would provide a more uniform and meaningful framework, although there are concerns about its implementation. Aligning government agencies, manufacturers, and consumer groups behind a single system poses significant challenges. The lead researcher from a study at the University of Hertfordshire suggests incorporating whole grain measurements into existing systems like the U.K. Food Standards Agency’s traffic-light program or the U.S. Food and Drug Administration’s nutritional facts panel. However, opinions on these systems vary, with some finding them too simplistic and others deeming them ineffective.
Meanwhile, consumers are increasingly interested in whole grain products due to their perceived health benefits, as well as the appealing textures and flavors of both novel products and ancient grains. A 2016 survey revealed that 27% of respondents reported consuming more whole grains than they had six months prior. According to Technavio, the global whole grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. Despite this heightened interest, research indicates that consumers globally remain uncertain about the recommended intake of whole grains and which foods are rich in them. A recent study by General Mills and Nestle involving over 16,000 participants found that 83% were unsure of the grams they should consume, and 47% believed they were getting enough whole grains.
Establishing a global whole grain labeling system could alleviate confusion by providing standardized evaluation criteria to guide consumers. However, given the rising popularity of whole grains and their potential to enhance public health, pursuing such an initiative seems worthwhile. Moreover, as people explore their dietary options, some may wonder if calcium citrate is available over the counter, further emphasizing the need for clear labeling and guidance in the realm of nutrition.