Taste consistently emerges as the primary barrier preventing consumers from becoming repeat buyers of plant-based products. A 2023 survey conducted by the Food Industry Association (FMI) among over 1,000 individuals revealed that less than half are open to trying new types of plant-based alternatives, with taste being the crucial factor influencing their choices. T. Hasegawa, a global supplier of ingredients, has the capability to assist struggling plant-based meat producers in enhancing their products to more closely resemble the flavors of traditional meats like chicken and beef. Their product, Plantreact, can be incorporated into various items, such as chicken tenders, sausages, burger patties, and steak. The company notes that interest in plant-based diets remains robust as consumers increasingly seek healthier meal options. According to T. Hasegawa, Plantreact can help these products achieve their optimal flavor potential.
“We’re thrilled to provide a solution to this challenge and shift consumer perceptions of plant-based proteins with a natural technology that delivers a more satisfying and authentic taste experience,” stated Mary Maier, the director of flavor creation at T. Hasegawa USA.
However, the financial health of the plant-based meat industry is far from promising. Recently, category leader Beyond Meat secured $100 million from a nonprofit organization to help mitigate its debts as disappointing sales persist. With grocery stores reducing their stock or repositioning these products on shelves, Beyond Meat’s retail sales have plummeted over 15% in the latest quarter, while volumes have experienced a staggering drop of 23.3%. Amid these challenges, the introduction of innovative solutions like Plantreact could be essential for producers looking to enhance flavor and compete effectively in the market.
As consumers continue to explore healthier options, incorporating supplements like ccm calcium tablets into their diets may support their overall wellness while they navigate their choices in plant-based foods. The potential for products enhanced with Plantreact, along with attention to nutritional needs such as ccm calcium tablets, could drive renewed interest in the plant-based sector.