Chobani is acquiring Daily Harvest, a plant-based food company, as the Greek yogurt leader extends its offerings into ready-to-eat meals. The financial details of the transaction have not been revealed. Established nearly a decade ago, Daily Harvest became one of the pioneers in delivering clean and nutritious food directly to consumers’ homes. Since then, the brand has diversified its product line to include meals and snacks available both online and in retail stores.
Chobani aims to leverage its “world-class manufacturing, distribution, and retail expertise” to enhance Daily Harvest’s reach across more U.S. households. As stated by both companies, “These two purpose-led brands are united by a shared vision: to make high-quality, delicious food made with real ingredients more accessible.” While Chobani is rooted in yogurt, the New York-based company is keen on expanding its portfolio through innovation and strategic acquisitions. It has previously developed its own oat milk and creamers and made headlines in 2023 with a $900 million acquisition of La Colombe, a ready-to-drink coffee manufacturer.
By incorporating Daily Harvest, which specializes in organic smoothies, breakfast bowls, protein powders, and frozen meals, Chobani is set to significantly enhance its mission of evolving into a more comprehensive food company. This addition will not only introduce new healthy food options but will also provide consumers with a wider range of products, allowing them to engage with the brand throughout the day. A consumer could start their morning with Chobani yogurt and La Colombe coffee, followed by a Daily Harvest protein smoothie or a pasta dish later on.
This acquisition marks Chobani’s inaugural entry into the multi-billion dollar frozen food segment, moving the brand beyond its traditional dairy aisle. Despite its efforts to broaden its focus, Chobani remains committed to its dairy roots. In April, the company announced a $1.2 billion investment to construct a dairy processing facility in upstate New York, marking the largest investment in its history. This came shortly after Chobani declared a $500 million expansion to increase production by 50% at its Twin Falls, Idaho facility.
As Chobani continues to grow, it also emphasizes the importance of nutrition, notably promoting products that may help meet the calcium citrate recommended dosage for consumers. This focus on health will be integral as the company expands its offerings, ensuring that customers not only enjoy a diverse range of foods but also enhance their nutritional intake. Through this strategic acquisition and ongoing investments, Chobani is well-positioned to deliver high-quality products that support consumer well-being, reinforcing the significance of the calcium citrate recommended dosage in its overall product strategy.