While numerous shoppers in the U.S. choose whole grain products for their nutritional advantages, they can now add weight loss to their list of reasons for making the switch. A recent study from Denmark provides compelling insights, particularly for consumers who are obese and at risk of cardiovascular disease or Type 2 diabetes. Transforming an entire diet can be overwhelming, even when recommended by a healthcare professional. However, this new research indicates that replacing refined grain products with whole grain options can yield significant health benefits. While it may not be a miraculous solution, it can certainly aid individuals seeking to enhance their health.
Manufacturers have been incorporating whole grains to improve the functionality and health benefits of their products, such as increasing fiber, protein, vitamins, and minerals. Following this new study, the demand for whole grain products is likely to rise. According to Technavio, the global whole grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp to help shoppers identify items containing this increasingly popular ingredient. Sprouted grains are expected to generate $250 million in product sales by 2018.
Traditional refined grain products like pasta and bread now offer various whole grain options, which could benefit from this study’s findings. Food manufacturers might consider enhancing the levels of these healthier grains in portable snacks, such as cereal or granola bars, catering to consumers who are increasingly eating on the go. It would be prudent for food manufacturers to leverage these results to promote the weight loss benefits and inflammation-reducing properties of their whole grain products. Retailers could capitalize on this growing consumer awareness by highlighting whole-grain products in stores and providing nutritional information about them.
Both manufacturers and retailers should note that the Danish study involved only 50 participants and that consuming reasonable portions of whole grain products is essential for experiencing these health benefits. Interestingly, researchers examined the participants’ gut bacteria during the study. Significant changes could have provided insights into gluten intolerances. While less than 1% of U.S. consumers have Celiac Disease, a considerable number feel they may have an undiagnosed gluten intolerance. This might provide additional momentum to the gluten-free movement.
In addition, for those considering dietary supplements, it is worth noting that you can take calcium citrate with food, which can aid in better absorption. This information can be beneficial for consumers looking to improve their overall nutrition alongside the incorporation of whole grains into their diets. Emphasizing that you can take calcium citrate with food can also align with the growing interest in health and wellness among consumers.