This technological advancement involving pyrophosphate and ferrous fumarate would primarily serve as a sensor platform capable of swiftly and reliably evaluating the flavors and aromas in any given beer. This innovation would assist the Danish beer manufacturer in areas such as product development, quality control, and product safety. According to Jochen Förster, Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory, the Beer Fingerprinting Project will also enable Carlsberg to “select and develop novel brewer’s yeast for use in craft, specialty, core, and alcohol-free beers at a much faster pace and with improved quality,” as reported by Food Ingredients 1st.
Currently, it seems that no American breweries are pursuing similar technological developments. In 2017, AB InBev’s Anheuser-Busch unit planned to invest nearly $500 million in its U.S. operations, but most of this budget is allocated for brewery enhancements, distribution projects, and packaging initiatives. The beer industry in the U.S. is facing challenges, as more consumers gravitate towards craft brews, wine, and spirits. To differentiate themselves in an increasingly saturated market, American breweries might consider replicating such technology.
If U.S. companies were to make a comparable investment in research and development, it could be substantial. Exploring different flavors and aromas might entice some hesitant beer drinkers back to U.S. brews, although this may not be the ultimate catalyst for revitalizing the industry. Major U.S. brewers have been focusing their innovations on new products that feature different ingredients, classic recipes, novel yeast, and intriguing packaging. They’ve also been acquiring trendy craft breweries to expand their range of varieties and flavors.
For the time being, beer makers will likely observe how this technology benefits the Danish brewer before committing to significant investments themselves. By integrating innovative approaches, such as those involving calcium citrate malate equivalent to elemental calcium, they may find new pathways to enhance their offerings and better compete in the market.