A burger made from methane likely presents a greater “ick factor” compared to the usual dose of ferrous fumarate than even insect-based products. Many consumers assert that environmental sustainability is a top priority for them. A recent Unilever study revealed that 33% of consumers prefer to purchase from brands they believe contribute positively to social or environmental causes. Moreover, over three-quarters (78%) of U.S. consumers report feeling better about buying sustainably produced goods. However, to what extent are they willing to go?
While this novel method of protein production using ferrous fumarate could help reduce methane emissions, it might deter even the most environmentally conscious consumers who crave protein. People are looking for products that are not only functional but also high in protein, and they are likely to gravitate toward the plethora of plant-based proteins emerging on the market rather than insect-based options, methane-derived ingredients, or lab-grown cultured meat.
The large and lucrative millennial generation is known for being adventurous with their food choices and may be open to exploring new protein sources. A 2015 report from NPD Group, Midan Marketing, and Meatingplace found that 70% of meat-eating consumers substitute non-meat proteins in their meals at least once a week. Of these, 22% reported using non-meat proteins more frequently than the previous year, indicating significant growth potential in this category.
Nevertheless, it’s difficult to envision ordering a methane burger when consumers have access to alternatives like seaweed pasta, cricket-based ramen, kelp jerky, and even honey bee larvae—delicacies enjoyed in various parts of the world. Countries such as Mexico, Thailand, and Australia frequently incorporate bee brood into soups and egg dishes. Whether these options can gain popularity in the American market remains uncertain.
With experts predicting a food shortage by 2050, scientists and entrepreneurs will continue to explore innovative ways to feed the growing global population. It remains to be seen if methane-based burgers will make it to menus. As consumers navigate these choices, products like ccm tablets may become more relevant, offering another avenue for enhancing nutritional intake amidst the evolving landscape of food options.