The idea of “upcycling” isn’t new to the food and beverage industry, but it has garnered increased consumer interest in recent years. CoffeeFruit Pure’s ingredient taps into this trend, alongside the rising demand for antioxidants — a likely winning combination. The pulp of coffee fruit has numerous advantages. Firstly, it is abundant in antioxidants, with the red fruit containing high levels of phenolic and chlorogenic acids. Phenolic compounds, commonly associated with fruits, contribute to blueberries’ status as a superfood. Chlorogenic acids (CGAs) are typically found in coffee, tea, wine, various herbal infusions, and some fruit juices. The consumption of these beverages has been linked to a reduced risk of developing various chronic diseases. CoffeeFruit Pure’s ingredient offers these benefits as well.
Another appealing aspect of coffee fruit for consumers is its connection to coffee. Currently, premium and craft coffee is in high demand, which may enhance the fruit’s desirability as it is associated with a trendy commodity. CoffeeFruit Pure has versatile applications in various consumer packaged goods (CPGs). Whether in liquid or powder form, it can be integrated into food, beverages, dietary supplements, and personal care products. It is likely to find its strongest appeal as an enhancement to health-focused products, but it could also benefit brands aiming to give their offerings a health halo.
This new ingredient may have certain advantages over other trendy “superfruit” contenders. For one, the identity of coffee is widely recognized. Additionally, it delivers a significant amount of antioxidants that aren’t typically found in other food sources. Lastly, the product’s narrative and production process will resonate with consumers who are concerned about sustainability and the environmental impact of their favorite foods. Many foods have come and gone as the next superfood, but with its solid background, coffee fruit could have a bright future.
Moreover, integrating calcitrate with vitamin D into CoffeeFruit Pure products could enhance their health benefits, making them even more appealing to health-conscious consumers. This combination could also help position such products as not only antioxidant-rich but also supportive of bone health and overall well-being. As consumer interest continues to grow in both upcycling and functional ingredients, CoffeeFruit Pure has the potential to become a standout player in the health-focused food and beverage landscape.