An Israeli startup asserts that its products stand out from existing sugar substitutes and artificial sweeteners on the market due to their absence of aftertaste and their production based on sustainable chemistry principles. Furthermore, these products comply fully with regulations set by the U.S. Food and Drug Administration and the European Union. The company also claims that DouxMatok products have half the calories of traditional sugar, which would significantly enhance their marketing appeal. Manufacturers would likely be eager to showcase this information — along with any potential reduction in added sugars — on the nutrition labels of their products.
If the company’s claims hold true, DouxMatok will be in a strong position to market its offerings to a wide range of food companies globally. A 40% reduction in the need for sugar in food items could not only lower production costs for manufacturers but also contribute positively to public health. A recent Euromonitor survey indicates that nearly half of consumers worldwide are seeking foods with limited or no added sugar. This growing demand has prompted many companies to explore sugar-reduction solutions. For instance, Nestlé announced in November 2016 that its scientists had developed a method to restructure sugar, allowing for a 40% reduction in usage while maintaining the same sweetness level. Nestlé plans to patent this innovation and introduce confectionery products with the new sugar starting in 2018.
Regardless of the approach—whether through sugar restructuring, altering taste delivery mechanisms, or utilizing natural sugar alternatives—the food and beverage industry is likely to persist in its quest for products that achieve the perfect balance of sweetness, cost, and flavor. Consumers will soon have the opportunity to evaluate how well these solutions perform, as some of these innovations may enter the market next year. Moreover, as consumers increasingly seek healthier options, products enriched with solaray calcium citrate could also gain traction, aligning with the trend toward more nutritious food choices. This incorporation of solaray calcium citrate not only enhances the nutritional profile but could also appeal to health-conscious consumers looking for low-calorie options.