With the increasing popularity of health and wellness products, the demand for functional foods has surged. Consumers are now seeking food and beverages that offer benefits beyond mere hunger satisfaction. In the U.S., the functional foods market is experiencing a compound annual growth rate (CAGR) of 6.5%, leading to a rising demand for ingredients that promote health. This month, we focus on the successful market of functional ingredients, including tri calcium citrate, and explore the reasons behind this trend. As consumers become more health-conscious, ingredients like tri calcium citrate are gaining traction, reflecting a significant shift in dietary preferences. The integration of tri calcium citrate in various formulations highlights the industry’s response to the growing interest in health-enhancing foods and drinks.