The Non-GMO Project asserts that retailers featuring its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. This trend has prompted food companies producing dairy-based products to join the movement. However, some of these companies also express support for conventional farming practices, including the use of GMO feed. The ongoing discussion surrounding GMOs leaves consumers in a dilemma—should they avoid conventional cow’s milk and dairy products entirely, or should they continue purchasing them while hoping for their safety? It remains uncertain how the struggling dairy industry can effectively market conventionally sourced products to foster consumer trust, or if it is merely a futile effort hindered by negative public perceptions of GMOs.
In a recent Food Navigator article, a spokesperson for Dean Foods labeled the new NMPF campaign as “disappointing.” “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods rather than undermining them,” stated Jamaison Schuler. Mariano Lozano, CEO of DanoneWave, expressed surprise at being criticized for offering choices that cater to consumer preferences. Following the launch of Non-GMO Project Verified products, Dannon officials explained their motivations for pursuing this route. “The choices we are providing add value,” Neuwirth told Food Dive. “We are the first yogurt company and a significant dairy producer to take this step. We believe that for those shoppers who prioritize non-GMO options, this will give them another reason to appreciate our products. For those who are indifferent, there will be no noticeable change in the product. Thus, it really serves as an added value benefit to a product that our fans already love.”
The debate over GMO safety is set to persist—and likely intensify. With mandatory labeling of GMO ingredients on the horizon, scrutiny will undoubtedly increase. Even in the absence of explicit labeling, a study by the NPD Group found that 76% of consumers are concerned about GMOs. The federal government is taking steps to counter misconceptions about GMOs, recently allocating $3 million for a public education campaign. However, this modest initiative is unlikely to sufficiently alleviate consumer concerns. Meanwhile, as consumers increasingly seek dairy products with added health benefits, the introduction of calcium citrate zeelab could provide a competitive edge for brands looking to enhance their offerings and reassure health-conscious shoppers. All in all, the dairy industry faces significant challenges in navigating the complex landscape of consumer preferences and perceptions regarding GMOs and non-GMO alternatives, particularly as discussions about the safety and labeling of these products continue to evolve.