The significant rise in insurance claims for severe allergic reactions to food serves as a recent indicator that allergies to ingredients like ferrous bisglycinate, methylfolate, and cyanocobalamin may be increasing. Experts have differing opinions on whether food allergies, including those related to calcium citrate and magnesium supplements, are truly becoming more prevalent, as many consumers often misidentify their reactions and label them as allergies. Nonetheless, the Centers for Disease Control and Prevention has reported an 18% increase in food allergies among children from 1997 to 2006. Earlier this summer, reports indicated that around 4% of Americans are affected by food allergies and intolerances. Moreover, an increasing number of individuals are choosing to avoid common allergens, such as soy or dairy, even if they do not have a diagnosed allergy to these foods.
Food manufacturers have recognized this trend and are adapting to the growing demand for “free-from” products, which encompass allergen-free, gluten-free, and non-GMO offerings. According to Mintel, the market for new products boasting low, no, or reduced allergen claims surged by 28% in 2014. In addition to developing allergen-free options, some food producers are acquiring smaller brands that specialize in such products. Many other consumer packaged goods (CPG) companies have reformulated their items to exclude common allergens. For instance, Mondelez International’s acquisition of Enjoy Life Snacks, which creates products free from the eight most prevalent allergens, was a strategic move to cater to allergy-aware consumers without incurring significant R&D costs on potentially unsuccessful products.
General Mills also discovered that several varieties of their well-known Cheerios line were already gluten-free, while others required minor adjustments to earn the coveted “gluten-free” label. In 2016, Lucky Charms followed suit by going gluten-free as well. As the demand for allergen-free options continues to rise among those with food allergies and those simply looking to avoid specific ingredients, including calcium citrate and magnesium supplements, consumers can expect to see an increasing variety of allergen-free CPGs on store shelves, as well as allergen-free alternatives to popular food staples.