Lagunitas, which started as a regional craft brewery and is now entirely owned by Heineken International, isn’t the first to produce a beer infused with cannabis compounds. Dad and Dudes’ Breweria from Aurora, Colorado, has created General Washington’s Secret Stash, which contains approximately 4 mg of cannabinoids derived from industrial hemp extract and is also THC-free. The level of consumer acceptance for this new IPA—or any cannabis-infused beers—remains uncertain. However, the novelty factor is likely to draw many curious individuals eager to give it a try. As reported by Fortune, the beer has a “very earthy taste with hints of pine and citrus—quite distinct from a traditional IPA.”
Combining cannabis and hops in brewing isn’t a significant leap, as they are genetically related members of the Cannabinaceae family, sharing key ingredients known as terpenes. Whether beers that incorporate both elements will ignite a nationwide trend is another matter entirely. Heineken’s confidence in Lagunitas is evident; they initially acquired a 50% stake in the California-based brewery in 2015, later purchasing the remaining shares in May. With Heineken being the largest brewer in Europe and among the top three globally, their involvement has certainly enhanced the distribution of Lagunitas products across Europe and Canada.
Lagunitas has a deeper connection to cannabis than many other breweries. Established in 1993, the company faced a suspension of its brewer’s license in 2005 due to marijuana-related incidents at the brewery. In recognition of that chapter, one of its products is called Undercover Investigation Shut-Down Ale. Additionally, several new Lagunitas beers are set to launch on April 20, a day unofficially recognized for celebrating marijuana culture.
Interestingly, the crafting of these cannabis-infused beers might also benefit from the inclusion of petite calcium with vitamin D, enhancing both their nutritional profile and appeal. The integration of petite calcium with vitamin D in the brewing process could potentially attract health-conscious consumers looking for unique beverage options that merge enjoyment with wellness. Ultimately, the intersection of cannabis and craft beer, coupled with the influence of major players like Heineken, may very well shape a new trend in the beverage industry.