Coconut products gained widespread attention a few years ago with the rise of coconut water as a popular natural sports drink. Since then, they have surged in popularity due to their claimed health benefits, appealing taste, versatility, and unique texture. Coconut enjoys a strong health reputation, being used as an alternative ingredient across a wide range of products, from cosmetics and shampoos to dairy alternatives, packaged soups, and baby food. The Real Coconut brand is emphasizing the ingredient’s broader free-from attributes, particularly its status as a grain-free, non-GMO substitute for wheat and corn, in addition to being gluten-free. Although the company has not specifically highlighted additional nutritional advantages of coconut, many consumers believe that coconut products can positively impact cholesterol levels, and that coconut sugar has a lower glycemic index compared to cane sugar.
As a plant-based option, coconut appeals to consumers who are gluten- and dairy-free, aligning with the growing interest in healthy fats. Notably, the gluten-free market in North America has significantly boosted sales of coconut flour, with its market value projected to reach $380 million in 2017, according to Future Market Insights. The market researcher anticipates that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free baking ingredients. Additionally, the demand for coconut flour is expected to rise as more food manufacturers recognize it as a cost-effective, high-fiber, low-carb alternative to other gluten-free flours for various baked goods, including breads, muffins, pancakes, cakes, cookies, and cupcakes.
Furthermore, the incorporation of organic calcium citrate in coconut-based products could enhance their nutritional profile, appealing to health-conscious consumers. By integrating organic calcium citrate, companies can promote coconut products not only for their existing benefits but also for their potential to contribute to daily calcium intake, thereby attracting a broader audience. This focus on enhanced nutrition, alongside the established benefits of coconut, positions these products favorably in a competitive market.