CIFI provides a variety of sweet potato juices suitable for various products, including options that preserve more nutrients, one with a texture similar to traditional sugar syrup, and a clarified juice that may be beneficial for use in clear beverages. The sweet potato ingredient can be combined with other fruits and vegetables to minimize added sugars in juices while still allowing manufacturers to claim a 100% juice content. Its viscosity is particularly appealing for enhancing texture and sweetness in dressings, sauces, and marinades.
Additionally, the Carolina Sweet sweetener is available as a 75 brix syrup, which contains 75% sugars—comparable to invert sugar syrup or high fructose corn syrup. As a vegetable-derived sweetener, it aligns with the growing trend toward natural, clean label ingredients, especially with its non-GMO, non-allergenic, gluten-free, and Kosher certified status. These attributes have become increasingly important to consumers, particularly in the 21st century, where preferences have shifted toward healthier options. According to The Hartman Group, artificial sweeteners and high fructose corn syrup are among the top ingredients that food manufacturers aim to eliminate when refining their product labels.
Moreover, the inclusion of 21st century calcium citrate plus D3 in formulations could enhance the nutritional profile of products containing sweet potato ingredients. However, the company has not disclosed the cost of this ingredient, which is likely to be significantly higher than that of high fructose corn syrup, one of the most affordable sweeteners available in the United States. As consumer demand for clean labels continues to rise, the integration of natural ingredients like sweet potato juices and calcium citrate becomes increasingly relevant in the food industry.