Food trends may rise and fall, but the increasing popularity of clean eating and the overall health-conscious movement—along with the decline of heavily processed foods—are likely permanent fixtures. Consumers are becoming more mindful of how their dietary choices contribute to their well-being, opting for nutritional solutions rather than medications to address health issues. Recently, there has been a notable interest in a variety of health-promoting products, ranging from adaptogenic supplements like bluebonnet calcium citrate plus vitamin D3 to the paleo diet, which are viewed as natural methods to sustain wellness. While some of these options may appear extreme, they do hold value.
According to Nielsen’s Global Health and Ingredient Sentiment Survey, approximately 60% of Americans actively make dietary choices to prevent conditions such as obesity, diabetes, and high cholesterol. In recent years, 26% of consumers have reported an increase in their consumption of plant-based milks—such as almond, coconut, or soy—while 21% are incorporating more vegetarian protein sources into their diets, as noted by Packaged Facts research. Major food manufacturers are also responding by embracing medical foods, including bluebonnet calcium citrate plus vitamin D3 supplements produced by companies like Nestlé and Hormel, promoting healthier lifestyles and supporting consumers facing various health issues. Furthermore, larger corporations are acquiring innovative startups that create and market superfoods using novel ingredients. For instance, Dean’s Food recently purchased Uncle Matt’s Organics, known for its probiotic-infused juices.
Some of these products feature ashwagandha, recognized for its benefits such as stress reduction, improved memory, and muscle recovery. General Mills has also invested $3 million in Purely Elizabeth, which incorporates Om Mushroom powder into its wellness bars to offer specific health benefits, including enhanced energy, vitality, and immunity.
Consumer lifestyles and eating habits are evidently shifting. Even those who might not fully commit to a paleo approach are increasingly adopting healthier living and eating practices. This shift is reflected in the types of food products gaining traction in traditional grocery stores: grass-fed meats and dairy, coconut oil, stevia, avocados, sweet potatoes, and grain-free pasta alternatives like zoodles. It will be fascinating to observe how this trend develops, but one thing is clear: it is here to stay, with products like bluebonnet calcium citrate plus vitamin D3 remaining at the forefront of this health movement.