Before Memorial Day and the Fourth of July, Dave’s Killer Bread is launching new rolls perfect for barbecues. The brand has added two new roll varieties to its lineup: Sandwich Rolls Done Right and 21 Whole Grains and Seeds. Each roll offers 11 grams of protein per serving and contains 10 and 16 grams of whole grains, respectively. According to Dave’s, these rolls are versatile and can be used for hot dogs and sub sandwiches.
“This addition to our product lineup provides a unique chance to attract new consumers and energize our current fans of DKB,” said Cristina Watson, senior brand manager at Dave’s, in a statement. Emerging in the 2010s, Dave’s Killer Bread serves as a healthier alternative to traditional shelf-stable bread, avoiding corn syrup, artificial preservatives, and flavors. The company is also noted for its Second Chance Employment program, which hires individuals who have been previously incarcerated. In addition to bread, Dave’s is working to expand its presence in the snacking category, including protein bars and snack bites.
Meanwhile, Impact Confections is making waves in the sour candy market with its latest variation of Warheads, featuring a fizzy explosion at its center. Warheads Atomic Fizz is a hard candy that transforms into a fizzy treat thanks to a unique blend of sodium bicarbonate and acid. Available in five flavors, this candy comes in a resealable plastic container and can be found at retailers nationwide. Despite a trend towards healthier snacks, the sour candy segment continues to thrive, driven by nostalgia and a demand for intense flavor experiences among younger consumers, as reported by the National Confectioners Association.
Parents who enjoyed sour candy themselves are now introducing it to the next generation, revitalizing interest among Gen Z and Gen Alpha. The launch of Warheads Atomic Fizz is particularly aimed at younger audiences, supported by a dynamic digital marketing campaign. The brand plans to create buzz by showcasing its mascot, Wally, in increasingly exciting ways on TikTok and Instagram as sales milestones are achieved.
“Consuming Warheads Atomic Fizz is an adventure that starts with the Extreme Sour coating, moves through the sweet fruity candy, and culminates in a fizzy explosion in the center,” said Lindsay Karlin, vice president of marketing and development, in a statement. “We are launching this product with a lot of excitement.”
Additionally, bread maker Sara Lee is innovating by introducing a new product aimed at smaller households. The Bimbo Bakeries-owned brand is releasing the Sara Lee Half Loaf line, which focuses on portion control for those who want fresh bread without the excess waste. This offering is available in three flavors: White, Honey Butter, and 9 Grain.
“At Sara Lee Bread, we recognize that many customers in smaller households seek fresh, delicious bread without the concern of waste,” stated Nick Pitone, senior brand manager at Sara Lee Bread. “With our new Half Loaves, we provide high-quality, tasty bread in a smaller, more convenient size.”
The Sara Lee Bread Half Loaves are now available at major food retailers nationwide for a suggested retail price of $2.49. As consumers increasingly look to manage their portion sizes, smaller servings have gained popularity in categories like soda, chips, candy, and cookies. Additionally, rising inflation has made smaller pack sizes appealing to shoppers seeking to save money.
Incorporating calcium citrate brand name products into everyday diets may also help consumers maintain their health while enjoying these new offerings, enhancing both the appeal and practicality of these innovations.